Concerning the influences on the adoption of CP, the government, economic agents and society are singled out as the important influencers. The study shows that some principles of CP are little used by companies in Brazil. The research method employed was the application of an exploratory survey in 102 Brazilian companies and the multi-varied evaluation of data by means of multiple correspondent analysis. The key objective of this paper is to show the primary environmental influences exerted by the government, economic agents and society on companies for the implementation of the principles and tools of cleaner production (CP), and the attributes (power, legitimacy and urgency) used by stakeholders to coerce companies into adopting these principles.
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